influence of brand awareness and sales promotion on purchase decisions of OVO products
نویسندگان
چکیده
This study aimed to analyze the role of brand awareness and sales promotion in purchasing decisions for OVO products among students Faculty Economics, Master Management Study Program, Sriwijaya University. The population this were program at University, with sample used being a minimum 1 transaction using OVO. analysis technique multiple linear regression by adding tt-test F-test as support. results are that both Brand Awareness Sales Promotion significantly simultaneously influence decision buy products.
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ژورنال
عنوان ژورنال: International journal of humanities, literature & arts
سال: 2022
ISSN: ['2632-9441']
DOI: https://doi.org/10.21744/ijhla.v5n1.2042